Nam Coffee is a love letter to my journey from Vietnam to California, a flavor inspired by the mountains of my hometown in Pleiku as much as my current home in Los Angeles. Like many Vietnamese people around the world, I've always carried the flavor and tradition of Vietnamese coffee with me wherever I go.
I spent my early childhood in Pleiku, a city known for its coffee, tea, and honey farms. I remember drinking Vietnamese coffee from quite a young age. And when I was twelve, I got first-hand experience working at my mom's coffee stand in Saigon, where we moved. She was a single mother who worked long hours to provide for us. Now, years later, I’m proud to build off what I learned from that coffee stand and continue our family tradition of entrepreneurship.